Duckhams brand re-launch for Europe
New Brand Licensee announced
New Duckhams brand website launched
Moove Pro-Brands is pleased to announce its appointment by Alexander Duckhams Limited as the exclusive manufacturer and marketer of Duckhams lubricants, across Europe.
Founded in 1899, Duckhams has been a leading lubricants technology brand throughout much of Europe for most of the 20th and 21st Centuries, with a significant brand presence in many forms of motorsport.
Jabir Sheth, Duckhams Chairperson Commented on this occasion: “The team at Duckhams is extremely excited in Partnering with Moove Pro-Brands, having carefully evaluated several companies Moove Pro-Brands stood out in terms of professionalism, enthusiasm and commitment for Duckhams: together, we hope to achieve the leading position in Europe in automotive lubricants.”
Mike Bewsey, Moove Pro-Brands spokesperson commented: “We’re thrilled to have been trusted to re-launch and re-invigorate the iconic Duckhams brand across Europe. In spite of a brief market absence, our data shows time and again that Duckhams is still one of the most recognised lubricants brands amongst automotive consumers and trade professionals alike.”
Founded in 1899 by British chemist Alexander Duckhams, the history of Duckhams oils includes pioneering engineering developments in aviation, breaking land speed records and a prestigious motorsport heritage – over the years, some of the greatest names in motorsports have relied on Duckhams: Graham Hill, David Coulthard, Eddie Irvine, Nigel Mansell, Martin Brundle, James Hunt and Ayrton Senna, to name just a few on four wheels. On two wheels, Paul Smart, John Cooper, Ray Pickerell and Dave Crockford trusted Duckhams to support their success.
Mike Bewsey continues: “With a newly developed range of OE approved oils – offering coverage of the latest vehicles, a striking new brand image and packaging both reminiscent of the traditional identity andappealing to modern consumers alike, the Duckhams brand story is as much about the future as it is a rich and colourful past.”
Mr. Sheth added “For Duckhams, Moove Pro-Brands is the perfect partner with outstanding lubricant technology and marketing expertise. We hope to deliver outstanding quality and service to our customers and help them grow their business.”
For more information about the latest Duckhams brand and range development, visit the new Duckhams.com site; to investigate distribution possibilities, please contact Moove.